An Innovate Program to Stimulate Development of the Tourist Offer North of the 49th Parallel
Quebec, April 8, 2021 – The three sectoral tourism associations responsible for the nature-culture-adventure product—Quebec Outfitters Federation (QOF), Indigenous Tourism Quebec (ITQ), and Aventure Écotourisme Québec (AEQ)—are delighted to benefit from the support of the ministère du Tourisme and the Société du Plan Nord to develop the tourist offer north of the 49th parallel.
The $8 million investment, announced today by the minister of Tourism, Ms. Caroline Proulx and the minister of Energy and Natural resources, Mr. Jonatan Julien, will allow these partners to begin consultation work with the various stakeholders in the field and to structure the incubator-accelerator’s intervention model.
As program manager, the Quebec Outfitters Federation will leverage the expertise not only of its sectoral partners, but also of all local stakeholders. Their in-depth knowledge of the territory, resources and clienteles will help develop a program adapted to the reality of companies operating north of the 49th parallel.
“We want to set up an incubator-accelerator that is both innovative and agile, which will be built on solid foundations and lasting relationships. The expertise of the three sectoral associations specializing in the nature-culture-adventure sectors and the consultation of community stakeholders will be at the heart of the process. The incubator-accelerator should act as a catalyst for structuring projects that will enhance the tourism offer for the benefit of all,” explains Marc Plourde, president and general manager of QOF.
“The intervention model will be developed in harmony with local communities and territorial issues. Selection criteria will be based on respect for cultural values and sustainable development. In addition, the sustainability of the approach and the transfer of expertise from south to north are at the centre of our thinking,” says Dave Laveau, general manager of ITQ.
Over the next few weeks, the implementation committee, made up of sector experts as well as ministère du Tourisme and Société du Plan Nord representatives, will coordinate meetings with local stakeholders and various potential partners in order to finalize the last parts of a unique operating model, which will be in perfect harmony with the needs of customers, entrepreneurs and communities.
“The growth of tourism in the nature-culture-adventure sector represents an important opportunity for Quebec. Thanks to its personalized format, the incubator-accelerator will propel new safe and distinctive experiences north of the 49th parallel,” says Pierre Gaudreault, general manager of AEQ.
Depending on work progress, a call for candidates could be announced in the coming weeks to form the first cohort of entrepreneurs.
Promoters are therefore invited to visit www.ianord.ca for more information and to subscribe to the mailing list to be updated on the official launch date.
About the Quebec Outfitters Federation
Today, QOF represents more than 330 outfitters operating in Quebec: small and medium-sized businesses specialized in hunting, fishing and vacationing activities in nature.This is an industry that helps maintain more than 4,500 jobs and generates economic spinoffs of nearly $200 million annually. Each year, approximately 425,000 people, 80% coming from Quebec, visit outfitters.
About Indigenous Tourism Quebec
Recognized by the ministère du Tourisme as the official spokespersons of Indigenous tourism and by the Assembly of First Nations of Quebec and Labrador as the main representative of the Indigenous tourism industry in Quebec, ITQ represents and works closely with more than 175 Indigenous member businesses. Dedicated to the representation of interests, the development and the promotion of the Indigenous tourism offer since 1991, ITQ believes in the importance of defending and supporting authentic experiences that celebrate the cultures of the 11 Indigenous Nations of Quebec, today more than ever. Each year, ITQ creates more than 4,000 jobs and shares its culture with more than 1.2 million visitors while generating economic benefits of over $169 million.
About Aventure Écotourisme Québec
Aventure Écotourisme Québec is the sector-based tourism association recognized by the various ministries and organizations as a leader and official representative for adventure and nature tourism in Quebec, particularly within the framework of the Quality-Safety accreditation program. This organization has been devoted to the development of the sector and the promotion of nature and outdoor tourism for 30 years. Its primary mission is to defend the interests of member companies and organizations and to stimulate their growth by offering them a range of products and services that promote their development, the improvement of their business practices and their positioning in the various tourist markets. This booming sector generates more than $120 million in economic spinoffs and helps maintain more than 4,000 jobs annually.
Fédération des pourvoiries du Québec
Phone : 418 877-5191, ext. 224
Mobile : 418 254-3912