The Quebec Outfitters Federation (QOF) is launching its new awareness campaign today under the theme “For a Change of Scenery”.
The content deployed in Quebec across the TVA, Radio-Canada, RDI, Explora and RDI networks, as well as on the web and social media, will focus on the unforgettable moments of outfitting trips and the contrasts of nature adventure, including excitement and relaxation, and wildlife and accessibility.
The advertising campaign will also highlight the history of Quebec outfitters, which is written with memorable stays and great shared passions. “We want to demonstrate the unifying and authentic side of the outdoor outfitters getaway. The richness of the landscapes, the fauna and flora, but especially the unforgettable memories that are created there.” said Marc Plourde, President and CEO of the QOF.
The video capsules will feature collaborators from Hooke’s team, with whom the QOF worked to create the visuals.
A contest, organized in collaboration with Salut Bonjour, will complement the QOF’s promotional initiatives. The contest, to be held from June 14 to 28, will allow a grand prize winner to get a $2,500 gift certificate for an amazing vacation at one of many Quebec’s outfitters.
This campaign is made possible by the financial contribution of regional tourism associations and the generous contributions of outfitters involved in the Fondation de la faune du Quebec’s annual auction.
Safe by Nature
Over the past few weeks, the QOF has been scrutinizing all the services and activities offered by the outfitters. Each operation has been analyzed in order to comply with the strictest sanitary measures. Whether it be lodging, reception, or equipment, everything has been checked to allow clients to practise their outdoor activities in peace of mind.
The outfitters’ sanitary protocols were developed in close collaboration with the tourism industry partners. They are therefore based on best practices in addition to complying with all public health and CNESST directives.
Several practical tools such as the Visitor’s Guide in COVID context are also available to facilitate the protocol’s deployment in outfitters by both workers and clientele: safety is everyone’s business.
Bonjour Nature! Welcome to Outfitters!
Book your family vacation at an outfitter now. Take advantage of the summer season to discover or rediscover the beauty of Quebec outfitters’ territories. Reconnect with these passionate local entrepreneurs and get away in Quebec. Change of scenery and fun guaranteed!
If you have already booked a trip with friends this summer, we invite you to be patient and not cancel your reservations with the outfitters. We are all waiting for official announcements for the reception of mixed groups. The outfitters are ready to welcome you; they are just waiting for the green light from the authorities.
About the Quebec Outfitters Federation (QOF)
The QOF represents more than 300 outfitters operating in Quebec, small and medium-sized businesses specializing in the offer of hunting, fishing and vacationing activities in a wilderness setting. The industry contributes to maintaining 2,500 jobs and generates economic spin-offs exceeding $200 million annually. Every year, approximately 240,000 Quebec fishing enthusiasts visit Quebec outfitters.
Quebec Outfitters Federation